If you know anything about marketing, you will understand that the current climate really requires a sound digital marketing strategy. A great way to do this is to use sales funnels, learning exactly how the software works and how this type of marketing is important before you make a decision.
However, if you like the idea of guiding a user or customer through a process and offering content along the way, sales funnel software is likely to be a good step for you.
In this article, we will be exploring a series of sales funnel software and reviewing the best ones, as well as guiding you toward the ones that have the best tools.
Before we get into the software, it is prudent to point out that even with sales funnel software you will be missing other crucial features such as email marketing, webinar hosting which are not always included with sales funnel software.
You do not need to spend large amounts of money on software, you may find that cheaper and simpler works perfectly well for you.
About Sales Funnels
What exactly is a sales funnel? Are you unfamiliar with them and need a refresher, or are you just starting up and have no idea what a sales funnel is? This section will explore the ins and out of sales funnels, as well as what exactly they are.
If you are familiar with marketing, you will understand that in marketing, leads are important at various stages of a buyer’s process. In reality, leading can be extremely complex and does not yield immediate results. In fact, it might take several months to nurture a lead and turn them into a paying customer.
If a sales funnel has been set up properly, they can streamline the leading processes, as well as giving the customer a better experience overall. Basically, it leads them to something they are interested in, which gives them more initiative to purchase something or even become a loyal customer.
A sales funnel consists of several steps made up of a series of marketing assets. An example of this might be social media campaigns or landing pages and emails. Some software even allows you a holistic view of your marketing and sales results, however, not all software comes with these features.
We will explore this in more detail shortly. With that, let’s have a look at some sales funnel software examples.
Examples Of Good Sales Funnels
A great example of a good sales funnel might be, for example, an ‘Entrepreneur Offering Online Courses’. To bring in foot traffic, they might include something like these in their marketing.
Facebook Advertisement: A customer might see an advert on Facebook which offers tips on SEO. The marketer might use calls-to-action to get their potential customers’ attention by utilizing a button that says something like ‘Download a Complete Guide to Good SEO’.
Landing Page: If a user clicks on the link or button, they will be taken to a landing page that allows them to download the free or paid guide, as well as allowing them to opt in to marketing emails from the marketer.
Newsletter: The next day, your customer might receive a newsletter that details the courses that are offered by the entrepreneur. The newsletter would contain a link that takes them to the advertised online courses on offer.
Sign Up: At this point, the user would hopefully sign up for one of the courses
Discounts: Your customer then would continue to get a newsletter that has discounts on courses and gives them the opportunity to sign up again.
At this point, the sales funnel builders can come with a variety of things such as landing page editors, emails marketing services, platform host courses, or even webinars. Your customer should have everything they need in one place, which is more practical than having all these features on different platforms.
The benefit of having all of your marketing offers in one place is that you can more easily keep your customers’ attention because they do not need to hunt around for what they want. All while you use your marketing schemes to persuade them to make more purchases.
The question is, is it worth canceling your existing subscriptions and exchanging them for sales funnel software?
What Is The Best Time To Use Sales Funnel Software?
If you are new to digital marketing, the minimal upfront cost of sales funnel software might suit you. In addition to costing less, you could avoid the cost of hiring a web developer and signing up to half a dozen tools. The only issue is that you will need to make sure that the software you choose contains all the features you need.
Some webinar hosting is not always included in sales funnel software because of this your choice needs to be clear, and you need to know what you need otherwise the experience will be more trouble than it is worth.
Do not worry if you have already signed up for multiple tools. If you assess the costs and work out what you need to keep in addition to the sales funnel software, you will be alright. Integrating your existing software, which you have decided you need, with your new funnel software can work.
However, it can also affect your customer/users experience, and it can be more work for you. Before you go and choose your new software, take a look at some reviewed sales funnel software below.
Top 2021 Sales Funnel Software & Their Features
GetResponse: This is an all-in-one machine, it has unlimited funnels, email marketing, one custom domain, unlimited A/B split testing for landing pages, 100 attendees for webinars, allows you to opt-in and out of popups, CRM, eCommerce, social media campaigns, payment processing, and reports. The only downside is that GetResponse does not have a website builder. It costs around $49 per month for 1000 contacts.
Kartra: This sales funnel software is a great fit for agencies. It includes unlimited funnels, 15,000 emails per month for email marketing, one custom domain, 100 landing pages, a built-in website builder, webinars, the ability to opt-in and out of forms and popups, CRM, 20 products for eCommerce, payment processing, and reports. Kartra does not however include social media campaigns, and it costs $99 per month with 2500 contacts.
ClickFunnels: One of the main pulls of this software is that it has unlimited contacts. But, the other features it includes are 20 funnels with 20,000 visitors, You can only get email marketing in the top tier plan, three domains, custom domain with 100 pages A/B split testing, webinars, allows you to opt-in or out of forms and popups, CRM, payment gateway integration, and reports. ClickFunnels does not include an inbuilt website builder, eCommerce, social media, or campaigns. The cost of this software is $97 per month with unlimited contacts.
Wishpond: A major pro of this software are the appealing templates you can use. The main features of Wishpond are that it has unlimited funnels, includes email marketing, comes with one custom domain, has unlimited landing pages, has the option to opt-in and out of forms and popups, CRM, social media campaigns, and reports. It does not include payment processing, eCommerce, webinars, or a website building feature. Wishpond offers a $49 per month subscription and allows you 1000 contacts.
Thrive Suite: This software is quite good value for money and offers features such as unlimited funnels, unlimited A/B split testing for landing pages, built-in website builder, webinars, the option to opt-in and out of forms and popups, the payment processing is a gateway integration and reports. It does not offer social media campaigns, eCommerce, CRM, custom domains, or email marketing. But, Thrive Suite does cost $30 per month and allows you to pay quarterly.
Keep: This particular software allows you to have plenty of options and includes features such as unlimited funnels, email marketing, landing pages with unlimited A/B split testing, the option to opt-in or out of forms and popups, CRM, eCommerce on the top plan, payment processing, and reports. It does not include social media campaigns, webinars, inbuilt website builders, or custom domains.
Leadpages: The main pull of this software is that it allows you to collect unlimited leads. In addition to that, it offers features like one custom domain, unlimited landing pages, an inbuilt website builder, social media campaigns, payment processing with the pro payment plan, and reports. It does not include email marketing, webinars, CRM, or eCommerce. However, for $37 per month, that is a good deal.
Landingi: This software does a great job of making its landing pages look good. It also offers features such as unlimited custom domains, unlimited landing pages, the option to opt-in or out of forms and popups, CRM, reports, and payment processing as a gateway integration. Landing does not offer social media campaigns, eCommerce, webinars, website builders, or email marketing. It would cost you $39 per month, which is not bad considering what you get in that deal.
Instapage: This software has a superb A/B testing feature. In addition to that, Instapage offers 30 landing pages with A/B split testing, allowing you to opt-in or out of forms and popups, payment gateway integration, and reports. It does not offer social media campaigns, eCommerce, CRM, webinars, website building, custom domains, or email marketing. All of this will cost you $129 along with 30,000 unique visitors.
Now that you know some of the best sales funnel software out there for 2021 and have an idea of what each one offers. It is time to go into more depth with each one.
GetResponse
This software is the most complete package on the list, it contains the most features and has a reasonable price. GetResponse has recently added a feature which is basically a converged funnel feature to their email marketing software.
This means you are able to set up all your features from landing pages to email automation and several others. This means that you are now able to sell your products or promote your website using GetResponse or integrate your existing account with your eCommerce.
If your business does webinars for its clients or as part of their production, GetResponse would suit your needs very well.
Monthly Subscriptions And Cost
The Plus Subscription will cost $49 per month for 1,000 users or $95 per month for 10,000 users, this subscription should include:
Three Users
Email Marketing
Landing Pages
Webinar
Leads and Sales Funnels
Automation
Forms and Surveys
eCommerce Tools
Social Media Ads
Templates and Images
Tracking and Reporting
Built-in CRM
The Professional Subscription will cost $99 per month for 1,000 users and $165 per month for 10,000 users. This subscription should include:
All Plus Features
Five Extra Users
Unlimited Paid Webinars
Contact Scoring and Tagging
Automation Builder and Segmentation
What Are The Pros And Cons?
Pros: This is a reasonably complete service, an all-in-one kind of deal.
Cons: This software can be pricey due to the payment being based on the number of contacts. If you would like to try GetResponse feel free to sign up for a 14-day Free Trial
Kartra
Kartra also offers an all-in-one platform that includes a series of great features like a website and landing page builder, lead database or CRM, email marketing and automation, opt-in forms, ticketing and live chat, video hosting, and checkout forms. Overall, there is a lot that comes with this sales funnel software.
Your dashboard is well laid out and includes a simple checklist that allows you to keep track of what you have done and what still needs to be completed. This step-by-step process means that you can act more confidently, knowing that the program itself will help make sure you get everything you need.
The comprehensive nature of this software means that you are sure to save a lot of money because you need to invest in one tool. However, this will only stay true if your content list does not go up exponentially.
Monthly Subscriptions And Cost
The Starter Subscription means that you will pay $79 per month and can be billed annually or $99 billed monthly. The following features are included with this subscription:
Allows up to 2,500 Leads
Allows you to Send 15,000 Emails Per Month
Offers 50 GB Bandwidth Per Month
Allows you to Host 100 Pages
Allows you to Sell 20 products
Allows 2 Membership Sites
Offers 1 Custom Domain
The Silver Plan means that you will pay $149 per month and can be billed annually or $199 billed monthly. The following features are included with this subscription:
Allows up to 12,500 Leads
Allows you to Send 125,000 Emails Per Month
Offers 125 GB Bandwidth Per Month
Allows you to Host Unlimited Pages
Allows you to Sell Unlimited Products
Has Unlimited Membership Sites
Offers 3 Custom Domains
The Gold Plan means that you will pay $249 per month and can be billed annually or $299 billed monthly. The following features are included with this subscription:
Allows up to 25,000 Leads
Allows you to Send 250,000 Emails Per Month
Offers 200 GB Bandwidth Per Month
Allows you to Host Unlimited Pages
Allows you to Sell Unlimited Products
Has Unlimited Membership Sites
Offers 5 Custom Domains
What Are The Pros And Cons?
Pros: The checklist on this platform makes it easy to use, especially if you do not know what you are doing. In addition to that, Kartra offers a training portal that has a variety of video tutorials that could help you learn more about the software and how to get everything working.
Cons: The main issue with this software is that you may need to use other tools in addition to Kartra because of the limited list of integrations.
If you would like to try Kartra feel free to sign up for a $1 14-day Free Trial
Click Funnels
This software is best suited for entrepreneurs and small businesses, it is also good for those of us that do not understand coding and still want to create a great online marketing system.
One great thing about ClickFunnels is the easy and usable landing page editor, that in tandem with the tutorial videos is a great help in making the design process easier. You can also use a pop-up editor while using the landing page editor, this makes it easy to preview how your pages will look.
The templates they offer are geared toward sales and tend to be busy, if this is something that you need them, this is a great feature.
Monthly Subscriptions And Cost
The Starter Subscription means that you will pay $97 which will include the following features:
Offers 20 Funnels
Offers 100 Pages
Allows 20,000 Visitors
Has Unlimited Contacts
Allows you to Have 3 Custom Domains
Allows A/B Split Testing
Allows you Opt-In Funnels
Sales
Webinar
Memberships
Has Order Pages as well as Up and Down-Sell Pages
This subscription plan does not include email marketing, as such, you may need to integrate with your email service provider.
The Etison Suite Subscription means that you will pay $297 which will include the following features:
All the Features in the Started Subscription
Everything is Unlimited
Access to Built-In Email Marketing Services
Lead Scoring
Advanced Segmentation
Affiliate Management Software
What Are The Pros And Cons?
Pros: Sections such as the funnel builder include portions known as ‘Cookbook Sections’ which are helpful tools that allow you to beginners. The tutorials do a great deal in helping out beginners as well.
Cons: Some features like the landing pages look outdated and are geared towards sales, as is their marketing. The cost of the Etison Suite is not worth the ability to utilize the email marketing tool within ClickFunnels itself.
If you would like to try ClickFunnels, feel free to sign up for a 14-day Free Trial
Wishpond
Wishpond is a fantastic software that allows you to create landing pages, pop-ups, social media contests as well as make it easy to keep up with your email marketing and automation. A major play’s point is the wide variety of aesthetically pleasing templates for landing pages, pop-ups, and emails which are easy to use.
The fact that Wishpond makes its features easy to use is what makes this a truly great software choice. You are able to A/B test your newsletters.
Monthly Subscriptions And Cost
The Starting Out Subscription means that you will pay $75 per month or $49 per month yearly, Wishpond will include the following features:
Offers Unlimited Landing pages
Offers Social media Contests as well as pop-ups
Offers Email Marketing Campaigns
Offers Marketing Automation
Allows Unlimited User Accounts
Allows a Maximum of 1,000 Leads
The Everything You Need Subscription means that you will pay $299 per month or $199 per month yearly, Wishpond will include the following features:
Offers All the features in the Stating Out Subscription
Allows First in Line Customer Support
Allows Free Implementation Support
Allows a Maximum of 10,000 Leads
What Are The Pros And Cons?
Pros: There are plenty of appealing templates to choose from. The way the software runs and how everything is laid out makes it very user-friendly. It is affordable, even the Stating Out Plan is great for what you get, and the maximum contacts should be enough for new or small businesses.
Cons: One issue with this software is the fact that there is no option to see how everything works due to there being no visualization of the sales funnel builder.
If you would like to try Wishpond, feel free to sign up for a 14-day Free Trial
Thrive Suite
As a whole, Thrive Suite offers a relatively all-inclusive package, excluding a few features. It is affordable software and works really well if you are in the business of online courses. As a whole, Thrive Suite has a lot to offer while still being a reasonable price.
Monthly Subscriptions And Cost
The Thrive Suite Subscription means that you will pay $30 per month, but you will pay that fee quarterly or $19 per month which you will pay annually. The features that are included in this software are:
Offers 25 Sites
Offers All Plugins and Themes
Allows Opt-In Forms and Landing Pages with A/B Testing
Allows you to Use Focused WordPress Themes
Includes Visual Drag and Drop Website Builder
Includes Widgets
Includes Headline Optimizer
Has a Scarcity Campaign Builder
Offer a Testimonials Plugin
Has a Quiz Builder
Has an Online Course Builder
What Are The Pros And Cons?
Pros: This is an affordable software, it is geared toward agencies and developers, which is why there are so many features you can use on a lot of websites. Thrive Suite is particularly good if you are marketing online courses.
Cons: There is no free trial available with this software, and it does not include email marketing, and automation as such you will have to use other tools to get those features.
Keap
Also known as Infusionsoft, offers a mostly complete service. It is aimed at small business owners and with top-tier subscriptions there are plenty of features users can make use of. The great thing about Keap is that you can easily integrate it with tools such as Magento, WordPress, and Shopify, making it great if you want to use various tools.
Monthly Subscriptions And Cost
The LiteSubscription means that you will pay $79 per month, and the features that are included in this software are:
CRM
Segmentation
Appointments
Business Phone Line and Text Messaging
Invoices and Payments
Quotes
Allows 500 Contacts
Allows 1 User
The ProSubscription means that you will pay $149 per month, and the features that are included in this software are:
All Features Available in the Lite Subscription
Advanced
Automation
Recurring Payments
Landing Page Builder
Sales Pipeline Automation
Reports
The MaxSubscription means that you will pay $199 per month, and the features that are included in this software are:
All Lite and Pro Features Included
Analytics
Lead Scoring
Checkout Pages
Subscription Management
What Are The Pros And Cons?
Pros: Features such as the visual sales funnel builder are easy to use and there are many options available, so it can be tailored to your needs.
Cons: It can be expensive and is one of the most costly on the list. In addition to that, only allowing 500 contacts is small when you consider the price tag.
Leadpages
This software is a good choice for beginners in online marketing due to the fact that it allows you to build your own cellphone website from scratch. Along with having simple to use drag and drop editors for your landing pages and pop-ups, this software allows you to collect unlimited leads.
Sadly, it does not offer email marketing. It is fortunate that this is one of the cheaper tools you can use and integrate into your sales funnel software.
Monthly Subscriptions And Cost
The StandardSubscription means that you will pay $37 per month or $25 annually. The features that are included in this software are:
Offer 1 Website
Offers Unlimited Landing Pages
Offers Pop-Ups
Offers Alert Bars
Offers a Free Custom Domain
Offers Free Hosting
Offers a Facebook and Instagram Ad Builder
Offers a Weekly Group Coaching
The Pro Subscription means that you will pay $79 per month or $48 annually. The features that are included in this software are:
All Features Offered in the Standard Subscription
Offers Online Sales and Payments
Offers Unlimited A/B Split Testing on Landing Pages
Offers10 Opt-In SMS Campaigns
The Advanced Subscription means that you will pay $321 per month or $199 annually. The features that are included in this software are:
All Features Offered in the Standard and Pro Subscription
Offers Advanced Integration
Offers 5 Pro Sub Accounts
Offers 50 Extra Opt-In SMS Campaigns
Offers One-to-One Set-Up Assistance
Offers Leadpages Virtual Workshops
What Are The Pros And Cons?
Pros: One of the best features this software has is that the payment will stay consistent regardless of the number of leads you collect. They have a variety of modern templates you can use.
Cons: There are important features like email marketing and automation which are not included, as such integrating with another provider is a must if you need these features. For the price they offer, their offers are quite limited, and it only gets more expensive with more features which you will probably need.
If you would like to try Leadpages, feel free to sign up for a 14-day Free Trial
Landingi
The main focus of this software is landing pages, as such, you will likely need to rely on other providers for some of the features you will need. The main reason that Landingi is mentioned on the list regardless of not being an ‘all-in-one’ feature of the software is that there are a lot of great cellphone landing page templates out there. They look great and are easy to edit, which on its own makes this feature worth it all on its own.
One negative trait of this software is that you will need to integrate every single landing page with your CRM or email marketing software, and this can lead to mistakes happening.
Monthly Subscriptions And Cost
The CoreSubscription means that you will pay $39 per month or $29 annually. The features that are included in this software are:
Unlimited Landing Pages
Leads
Traffic
Allows you to Use Custom Domains and Account Users
An Easy-to-Use Drag and Drop Creator
Offers Cloud Hosting
Offers a Lead Inbox
Email
Offers Char
Offers Analytics Integration
Offers 150 Landing Page Templates
The CreateSubscription means that you will pay $59 per month or $45 annually. The features that are included in this software are:
All Features from Core Subscription Offered
An Added 50 Premium Landing Page Templates
Offers Custom Fonts
Offers 5000 Free Images in its Library
Offers 600 Free Icons in its Library
Offers Background Videos and Images
Offers Lightboxes
The AutomateSubscription means that you will pay $79 per month or $59 annually. The features that are included in this software are:
All Features from the Core and Create Subscription Offered
Offers Zapier Integrations
Offers CRM Integration
Offers A/B Split Testing
Offers and Autoresponder
Offers a Campaign Scheduler
What Are The Pros And Cons?
Pros: The wide selection of modern and fun templates is a great plus and is with the price tag to build a great landing page.
Cons: Some of the features in Landingi are quite basic, for example, the autoresponders. Some of the features are hard to use, which can make it not user-friendly. It is great to build landing pages but does not offer a lot of features you would need for sales funneling.
If you would like to try Landingi, feel free to sign up
Instapage
This software can also be used as a landing page builder, as such, it is good for businesses that only need landing pages. If you need more, you will have to use other tools to be able to use sales funneling to its full potential.
Monthly Subscriptions And Cost
The Core Subscription means that you will pay $129 per month or $99 annually. The features that are included in this software are:
Landing Page Building
Offers 89 Templates
Offers Integrations
Offers A/B Testing
Offers Heatmaps
Offers Conversation Analytics and Forms
Offers 30,000 Unique Visitors
Offers 30 Published Landing Pages
Allows 5 Sub Accounts and 5 Team Members
The Enterprise Subscription is a needs-based offer, as such you pay for what you need or want extra.
All features from the Core Subscription are Offered
Offers Editable Global Blocks to use in Editor Mode
Offers AMP Pages and Experiences
Offers a Guaranteed Uptime
Offers a Professional Page Launch Service
Offers Page Migration Services
Offers a Dedicated CSM
Offers a Range of Custom Fonts
Offers Custom Feature Implementation
What Are The Pros And Cons?
Pros: There are some nice features that come with the enterprise subscription, and there are a lot of features geared toward creating great landing pages. It also helps you understand how to improve your pages’ performance.
Cons: It is mainly for landing page creation as such you will need more software if you want to use sales funneling software more effectively. It can also be really pricey and there are better options out there with more features you can make better use of.
What Is The Best Sales Funnel Software?
With all that information imparted to you, there should be a clear answer to whether sales funnel software will be the right asset for your business. There are a lot of appealing features you can choose from as well as there being a range of price ranges.
The fact that features like email marketing are not always included in these subscriptions means that there are likely to be costs on top of your sales funnel software subscription due to needing another service provider.
The software that has the most features and ticks the most boxes has to be Get Response. As such, if you want to get the most out of your money, this is the best choice for you. It is helpful to small businesses just starting out and with all the tools at your fingertips, you should easily get your sales funnel running in no time at all with no problems.
However, some studies have shown that GetResponse has not performed well on deliverability. It still works but, according to this study, it lands an average of 77% of emails.
Kartra and ClickFunnels are also great options due to the user-friendly nature of the platforms. In addition to that, the video tutorials are a great help for those that are not great with technology or design.
However, neither have the best template selection out there. Clickfunnels does a great job of highlighting your actions, but it does have a smaller sales limit than Kartra.
So, in summary, the best sales funnel software really depends on what you need at that moment. It is up to you to decide what is important to you and what features you are willing to pay for.
Hi, my name is Mark Matthews, and I help to run several businesses through managing their mailing services.
I have a clear and good understanding of what a company or person should consider when choosing between options. I also have a lot of experience when it comes to managing businesses in general, from the best organizational and scheduling apps to use, to teaching owners how to create engaging emails.
