MailerLite Review – How Good Is It?

More and more companies are taking their businesses online. With so much technology around us, there is now a much higher demand for businesses to have an online presence. With so many of us using the internet to stay connected a business can be made or broken by its marketability online.

This demand has created a large market for businesses that are more than happy to help a company get itself set up online. Businesses need help to keep in touch with customers via email marketing and the use of a personalized website.

MailerLite is one the big hitters in the email marketing and website creation industry that provides services to do just that. Surprisingly despite its success, MailerLite is still relatively new to the email marketing game. The services they offer are clean, modern, and simplistic, yet super effective.

Maybe you’re looking to find a business that will set up your email marketing or build your website, maybe you’re just curious as to what MailerLite is. Either way, you have come to the right place. In this review, we will be taking an in-depth look at everything MailerLite. We will be looking at what it is, what they offer, and what makes them so good.

Let’s not waste any more time, let’s get straight into the review.

MailerLite Review - How Good Is It

What Is MailerLite?

MailerLite is an email marketing company founded in 2005 that helps customers create professional and personalized campaigns on their own using powerful, easy-to-use marketing tools.

Through MailerLite we can create mobile-responsive newsletters, websites, and landing pages with intuitive drag and drop editors and ready-made templates. This can all be done without getting technical, thankfully there’s no need to write any code.

By using these services provided by MailerLite we can grow and connect with our audience by sending automated campaigns and pop-ups. MailerLite also gives us the opportunity to take payments through our websites. All of these features help people thrive online.

Is MailerLite The Right Service For You?

MailerLite has a huge range of features and services available. We will touch on these in more detail when we look at the plans available, but first, let’s have a look at who the MailerLite services are aimed at.

Smaller Business, Freelancer, Or Solopreneur

MailerLite is the ideal tool for those who have a smaller, more modest budget but still need a tool that does more than just send newsletters.

Features included with MailerLite are automated emails, contact tagging and segmentation, and a landing page editor so sophisticated campaigns can be run.

Bloggers And Creatives

MailerLite is packed with lots of useful features and services tailored to bloggers and creatives. MailerLite has RSS campaigns, video marketing, and WordPress integration all included in its pricing.

Complete Beginners

With an easy-to-use email editor, intuitive navigation, and a simple interface, MailerLite is an excellent choice for anybody who’s looking to get started with email marketing.

The MailerLite Academy aims to turn you into an email marketing expert, making your life a lot easier. Even better, all of this is provided for free.

As Good As MailerLite Is, It Might Not Be For You If You Require

Comprehensive Reporting

MailerLite offers standard marketing reports that you will find in most email marketing tools as well as tracking for Shopify and WooCommerce. They don’t however include any form of social tracking.

Complex Automations

MailerLite lets you set up automation workflows for a handful of triggers such as subscribers joining a group. However, they lack automations for more advanced triggers such as when they visit a page.

Features Offered By MailerLite

Before we start looking at MailerLite’s pricing let’s take a look at what features they offer.

Create Campaigns

MailerLite’s drag & drop editor allows you to quickly create professional and smart-looking newsletters on your own.

There is an array of options to choose from so you can find the style of newsletter you are looking for easily. You don’t need any HTML skills because their services will help you do it.

Grow Your Audience

MailerLite knows just how to help you build your audience. By using the fantastic website builder, landing pages, pop-ups, and embedded forms you can successfully drive more people to your business.


Through MailerLite you can personalize every aspect of your email automation to make it suit all of your subscribers.

The advanced targeting features allow you to send the right email to a subscriber when they need it. This can all be set up in minutes.

Campaign Optimization

The email features MailerLite provides give you the opportunity to test and experiment with your emails so you can offer a more effective service.

You can improve your metrics by using the RSS campaigns, A/B split testing, and auto resend features.

Track Your Results

You can monitor the performance of your campaigns to see what works and what doesn’t. MailerLite provides campaign reports, surveys, click maps, and opens by location to do this.

All the information gathered will help you make changes to your campaigns to ensure they are better suited to your subscribers.

MailerLite Price Structure

MailerLite is one of the most reasonable email marketing and website providers on the market. You can choose from a free package that includes a lot of great perks and features or a more expensive pro package that includes every feature MailerLite offers.

Below you will find more details about the pricing structure MailerLite offers and what features you receive.

SubscribersEmailsMonthly Cost

Premium Plans

The premium plans at MailerLite give you access to everything the company offers. You can set up your email automations, build your website using the drag and drop editor, manage multiple sites, monitor campaigns, track subscribers, and more. By accessing all of MailerLite’s services you can take your business or blog to a new level.

If you are part of MailerLite’s premium plans you also have access to the optional $100 per month MailerPro. MailerPro gives you access to a MailerLite manager who is more than happy to help you in any way they can. Purchasing MailerPro also lets you skip the queue if you need to use the 24/7 live chat feature.

The premium plans are ideal for anybody who wants to grow a large audience and produce professional-looking newsletters or a neat-looking website.

Free Plan

The free plan MailerLite offers is awesome. You still get access to most of the features and services they provide. You also get free access to the MailerLite academy that aids your learning process. There are a few limitations to the free plan but it is a great option for smaller businesses or bloggers who are just looking to start out.

With the free plan, you are unable to send more than 12,000 emails, access MailerPro, use newsletter templates, remove the MailerLite logo from your website or emails, and use custom demains. There are also some smaller features you miss out on like 24/7 live support but these are the main ones.

In all honesty, considering this plan is free you really aren’t missing out on that much. If you are a new business looking to get going this plan could be ideal for you. It is worth noting that you can always upgrade your plan whenever you want to without losing any of your hard work.

Advantages And Disadvantages Of MailerLite

Advantages And Disadvantages

MailerLite comes with many advantages and a couple of disadvantages.


  • Free plan – Their free plan has an excellent amount of features included, including marketing automation. Unfortunately, newsletter templates aren’t included.
  • Landing page editor – This unique feature allows you to easily design a landing page for your own domain.
  • Easy-to-use – MailerLite offers a simple interface, perfect for new and advanced users. 


  • Approval process – You have to go through a rigorous approval process to join MailerLite. Despite this helping keep their delivery rates high, this could put some users off if they just want to get started quickly.
  • Missing out on pro features – Even though the prices are very affordable you do miss out on some good features. These include advanced automation, full reporting, and spam/design testing.

How Good Is MailerLite?

To get a good idea of just how good MailerLite is we have gone through some of the key things they do, looking at how well they do them. This will let us show you exactly why they are one of the best email marketing businesses out there.

MailerLites newsletter editor works smoothly and has everything included that you will need to make professional-looking content. There is a wide range of options available when it comes to adding columns and elements to make your newsletter look more interesting and read-worthy.

Simple personalization is easily done, giving you the opportunity to display segments of your choice to specific audiences or pick your style of email.

One handy feature in the editor is change tracking. Change tracking lets you go back and change any mistakes you have made. This is a handy feature for beginners who will almost definitely make the odd mistake.


MailerLite try to cater to everybody. To do this they offer their services in five different languages. Unfortunately, this isn’t as many as other companies.

Email Automation

The email automation service provided by MailerLite is superb. Marketing automation allows you to create workflows based on campaign actions, for example, links clicked and emails opened.

One great advantage to using MailerLite is that email automation is offered to all its users, even if they are on the free plan.


MailerLite is fantastic at supporting its customers. Available via email or live chat MailerLite is always super fast and friendly when responding to our problems. The staff at MailerLite are full of knowledge and will always do their best to solve your problem.

Easy To Use

One of MailerLite’s best traits is how easy it is to use. The site is very easy to navigate with many tools working fast. Its clean interface is straightforward, making it easy to follow and understand. These factors make using MailerLite an enjoyable service to use.

Being able to easily set emails up, make changes, and edit websites quickly is perfect for beginners who have never used a service like this before.


MailerLite’s delivery rates are high. They have actually been rated the best by organizations that have carried out tests to see who offers the best delivery rates.

Landing Page Editor

The landing page editor is arguably MailerLite’s best feature. This feature is absolutely outstanding. You can choose from a number of brilliant templates that can be hosted on your own domain or by MailerLite.

If that wasn’t enough you can even build your whole website from scratch using the drag and drop editor. When designing your website you have full control over what design and style you go for. The best thing is you can do all of this without any prior knowledge of building a website.

Reports And Analysis

MailerLite offers basic reporting that can be reached within your campaigns. Although the reports are good, there is no dedicated section to them. In each campaign, you can find useful statistics and also use eCommerce tracking.

One handy feature MailerLite’s reports and analysis functions offer is the ability to add Google Analytics to your campaigns. This gives you the chance to track more in-depth results including where the page was opened and how long subscribers are looking at your content.

Own Domain

With the premium plan, you have the option to add your own custom domain. This means that all campaigns and emails will have your domain featured on them instead of MailerLite. This is an excellent touch and adds more to MailerLites personalization features.

Choice Of Templates

There is a good selection of modern, clean templates to choose from. All templates are easily customized and designed with an array of content blocks that give you the chance to include vouchers, videos, and photo carousels.

Star Rating

If we had to give MailerLite a star rating out of 5, we would give it a solid 4.5. MailerLite offers an exceptional service that is quick and easy to use. They provide customers with an incredible amount of features, most of which can be accessed on the free plan.

The only thing stopping MailerLite from getting a 5/5 is some of the missing pro features. Missing out on pro features such as full reporting and advanced automations is a shame but overall MailerLite is a wonderful option.

MailerLite Competitors

MailerLite isn’t the only email marketing company out there. Below you will see some of its main competitors and what they offer.

Get Response

Get Response is a powerful email marketing company that offers lots of pro options such as conversion funnels and high-quality automations. Unlike MailerLite they offer their services in 20 languages.


This business offers smarter automations to its customers with more straightforward to use, advanced tools than MailerLite. Having said this the more advanced tools aren’t as powerful as MailerLite’s.


Sendinblue is another cheap email marketing tool that offers its customers a wide range of features. Available in 6 different languages its tools come with advanced automation and built-in CRM


Overall, MailerLite is one of the best email marketing companies out there. They provide top-quality services to their customers that are simple to use, yet effective. The wide range of features meets the needs of most small businesses and makes the whole experience very pleasurable.

Offering a free plan is a big bonus, but of course, with a free plan, we can expect some drawbacks. Some of the automations are a little bit thin but this won’t cause too many issues to any small business. With a free plan, you can’t really go wrong.

Whilst the pro service does offer more features, MailerLite isn’t really suitable for bigger businesses but it does pack a punch. If your looking for the best newsletter creation tool or simply want to grow an audience through a clean-looking website then you don’t need to look any further.

Now you have been through our review, does MailerLite sound like the right email marketing business for you? If it does, why not start your free account today and see what its services can do for you.

Mark Matthews