Sendinblue is a company that originally started out as a digital agency, but their email marketing platform was developed as a solution to one of the biggest problems that small and medium sized businesses face.
The issue at hand was trying to find an automating email marketing service on a budget, and Sendinblue stepped in to save the day.
This company offers extremely competitive pricing, especially when you consider all of the features that you get when you choose them, including CRM, marketing automation, transactional emails, landing pages, and so much more.
Sendinblue is serious about trying to become one of the leading email marketing service providers for smaller companies.
In this article, we are going to tell you everything that you need to know about Sendinblue, including the features that they have on offer for you to utilize, what this company is all about, and how good their value for money is when you consider the services that they provide.
This will help you to figure out if this is the right email marketing service provider for you and your business.
Is Sendinblue The Cheapest All-In-One Solution?
All of Sendinblue’s hard work has been paying off as they currently have more than 175,000 users and they send around 100 million emails every day. Although this company has been around for quite a few years, this is great progress, and the company is only gaining in popularity.
As an email marketing service provider, they aim to offer competitive prices and target smaller companies that might not have big bucks to spend on marketing. We are going to explore this company in more detail below, so you can find out everything that you need to know.
Sendinblue Review – Everything You Need To Know
Sendinblue has a few different plans for you to choose from, depending on what you need, and this even extends as far as a free plan that still contains a good selection of features for you to utilize.
With the free plan, you will have access to marketing automation, phone support for the first 60 days, and the ability to send up to 300 emails per day.
If you are looking to take things one step further, you can go for a more advanced plan and make use of things like web tracking and lead scoring. Unlike lots of other providers that are on the market, Sendinblue charges its customers based on the number of emails that you send, rather than how many email contacts you have.
The paid-for plans start at just $25 a month for 10,000 emails, which is not bad at all.
If you want to find out whether this is the right newsletter service for you, then you have come to the right place. We are going to break down all of the benefits of this company below, so you can find out what they are all about. We are also going to tell you exactly who this service is recommended for.
Transactional Emails And SMS
If you need to send transactional emails and SMS, then this might just be the service that you have been looking for. Sendinblue is one of the best tools that you can use for trigger-based transactional emails.
The automation workflow designer will allow you to build your own campaigns that are triggered by clicks, opens, and even webpage visits.
There is even a dedicated transactional section that will allow for messages like password resets as well as sign-up and purchase confirmations. There is even the option to send out an SMS.
Low Budget With Great Features
Something that a lot of people will look for in an email marketing service is a plan that caters to those that are on a budget, but doesn’t skip out on all of the best features. Something that you should know about Sendinblue is that they are often a lot cheaper than other tools of a similar standard.
They offer great value for money when you consider all of the features that are available to you at a lower cost, like automations, advanced segmentation, personalization, and more.
Ecommerce
If you are an ecommerce business, then Sendinblue could be the right email marketing company to go to for what you need. They have features like customizable triggers that are based on purchase data, the ability to import your customers orders, and even customizable KPI’s.
Sendinblue is fully equipped to deal with ecommerce, and it can even be used in combination with some of the most popular platforms, like Shopify, WooCommerce and Magento.
The Downside To Sendinblue
Unfortunately, Sendinblue might not be the best platform for you to use if you need multiple logins and different user access levels. This is because Sendinblue will only allow you to create a login for multiple users if you are using their premium or enterprise plans.
If you don’t mind spending the extra to get this ability, then great, but otherwise, this might not be the right service for you.
It is up to you to weigh the pros and cons of the more premium services, so you can find out if they offer other things that you will make use of or not. Paying the extra for just this feature might not seem worth it, but if you can make use of various other features, then why not go for it?
How Easy Is Sendinblue To Use?
One of the best things about Sendinblue other than its excellent value for money is the fact that it offers a great user experience, and it is super easy to navigate and find everything that you are looking for.
There is even a campaign production flow that you can use that is really easy to follow. You shouldn’t have any difficulties when it comes to using and navigating this platform, as everything is pretty simple and straightforward.
Creating Your Own Newsletter
Just like with most other tools, Sendinblue will allow you to make use of a drag and drop email editor that works really quickly and is super easy to use. There are various different pre-set elements that you can choose from, and this selection should be more than enough for what you need.
Something else that is really great about Sendinblue is that you can add one of the attribute conditions just by clicking on the personalization button, and the same can be said for the subject lines and preview text of your campaigns and templates.
There are plenty of customization options to choose from, so you can create an email marketing plan that suits the needs of your business.
They even offer customers conditional content, and this is something that allows you to display specific parts of your emails to certain contacts. Another feature that you can make use of is called dynamic lists, and this allows you to include dynamically updated content.
There are different types of emails that you can send, which include Newsletters, autoresponders, transactional emails, A/B tests, SMS. This shows that they have pretty much everything that you will need to get started.
Template Designs
Sendinblue claims to offer more than 60 templates for you to choose from, and they are all responsive. The designs are also quite varied, so you should be able to choose one that you like from the options that are available.
However, even if you find that you don’t like any of the templates, you can also choose to upload your own from various template builders, like Stripo.
Although it would be nice to keep it simple and choose a template from Sendinblue, at least you know that you won’t be stuck with a template that you don’t want if you don’t like any of the ones that they have on offer.
Automated Emails
Sendinblue actually has some impressive automated email options available, and their workflow editor will allow you to set up some handy triggered campaigns that will be based upon your contact data, email engagement, web behavior, and ecommerce activity.
There are plenty of different options to choose from, depending on what you need, and they even have lead scoring, as well as the ability to test workflors before they have been launched.
This company also has a unique transactional email offering, and this allows you to send messages, like purchase confirmations and receipts via SMTP.
In addition to all of these excellent features, there is even a super helpful best time feature that will automatically send your emails at the right time, and this is based on how your precious campaigns have performed.
Managing Lists
With Sendinblue you will also be presented with the opportunity to create your own filters, and these will serve as segments that are based upon your contact field criteria and behavior.
This includes information like email opens and clicks. You can even set up automated workflows to create new lists that are based on your demographics, behavior, and lead scores.
You will be able to import your contacts through an .xlsx, .csv or .txt file. Although, you should know that there is no option to migrate contacts straight from another provider.
Registration And Opt In/Out
Two of the most commonly used features for email marketing are registration forms and opt in and out features. The forms that you will have available to you with Sendinblue are quite advanced, and they can be personalized in different ways to meet your needs.
You can even allow your subscribers to choose which lists they want to be opted into based on their interests.
There is also the option to enable Captcha verification, and if your users are coming to a form through their email, then you will be able to pre-populate the form fields with their data, which is quite impressive. There is also an option to choose between single and double opt-in where needed.
What You Need To Know About Sendinblue
There are so many different features available with Sendinblue that it can be difficult to keep track of them all. We are going to look at some of the other things that you should be aware of about this company below.
Deliverability
The deliverability can vary with Sendinblue, making it difficult to evaluate.
Languages
Both the website and help center are available in 6 different languages. These languages include English, Spanish, Portuguese, German, Italian, and French.
Design Previews
You can also use the built-in previewer to see how your emails will look in different email clients.
Bounce Management
Sendinblue also features bounce management, so you can find out if any emails are bouncing back. Hard bounces will automatically be blacklisted, and you can view a list of hard and soft bounces.
Analytics
Sendinblue will share the majority of reports with you that you might need, like a click-map, geo-tracking, and even Google Analytics integration. You can even take a look at conversion data.
Blacklist
There is a blacklist feature that allows you to export your blacklist.
Storage
There is unlimited storage available for storing both data and images. There is no limit on the total number of images that you can store or the size of the images.
Spam Testing
There is no spam testing available with Sendinblue.
Pro Features With Sendinblue
Some of the pro features that you can get with Sendinblue include:
Authentication
SPF, DKIM and DMARC.
Own domain
Different levels of account access
Features That Are Only Available With Premium And Enterprise Plans
Integrations – Various integrations are available, but more are yet to be added.
Landing page editor – Sleek and modern landing page editor is available, and there are various templates for you to choose from. You can even build your own template from scratch.
Sendinblue Customer Support
Sendinblue offers excellent customer support, and there is a universal help button that you can use to access their knowledge base, leave a message, or even access an agent through a live chat.
The knowledge base is extensive, which may mean that you don’t need to contact someone directly, but if you do need to, the live chat is very responsive.
Frequently Asked Questions
Now that you know pretty much everything that there is to know about Sendinblue as an email marketing service provider, we are going to take a quick look at some of the most frequently asked questions about this service.
How Do I Cancel My Sendinblue Plan?
Thankfully, it is really simple and easy to cancel your Sendinblue plan, and this is something that can quickly be done online. All you have to do is log in to your account, and head to the My Plan page. At the bottom of this page, there will be an option to cancel your monthly plan or close your account completely.
If you don’t choose to completely close down your account, then you will still be able to use any remaining credits that you have up until you reach the end of your billing month.
How Limited is the Free Plan With Sendinblue?
Even though you can use the free plan for an unlimited length of time, there is a daily sending limit of 300 emails.
If you were to go over this amount, your campaign will be paused once it has sent 300 emails, and it will resume each day until it has sent the email to all of your contacts, which could take a few days if you have a lot of contacts. This might be fine for the short-term, but it is not very effective long-term.
Is Sendinblue Worth It?
Although the system can be slow at times, all of the features that you can get with Sendinblue are great, especially considering the fact that they are available at reasonable prices. So yes, it is definitely worth it.
Summary
Overall, Sendinblue is a great email marketing tool to use if you are looking for great value for money, especially when you consider the wide range of features that it has on offer. You can also try it out for free to see if you think it will meet your needs before you commit to purchasing a plan.
It is very clear that Sendinblue understands what people are looking for from email marketing, and there are some great features that will allow you to optimize your email campaigns like segmentation, personalization, advanced email automation, and landing pages and forms that work to increase conversations.
Sendinblue are continuously working on the services that they have to offer, and you don’t have to spend ridiculous amounts of money to benefit from their available plans. Of course, you will get the best features with their premium and enterprise plans, but you can still get everything that you need to get started with their more basic plans.
Ultimately, Sendinblue is one of the cheapest email marketing providers on the market, and they offer a whole bunch of impressive features. If this is something that you are interested in, we would recommend that you try out the free plan to see if you get on with this service.
Hi, my name is Mark Matthews, and I help to run several businesses through managing their mailing services.
I have a clear and good understanding of what a company or person should consider when choosing between options. I also have a lot of experience when it comes to managing businesses in general, from the best organizational and scheduling apps to use, to teaching owners how to create engaging emails.
