Constant Contact has been in the game since 1995. Their incredible range of powerful features, and their dedication to helping small businesses and nonprofits, has earned them a stellar reputation.
Their powerful collection of digital marketing tools vow to make marketing simple. Whether you want to drive traffic, increase engagement, or import customer data, Constant Contact has it all.
If you need an automated helping hand to kick-start your company, or you need to breathe life into an existing business, you might be considering Constant Contact. Here’s the big question, though – how much will it cost you, and what are the fees for each plan?
Let’s take a look at each pricing plan Constant Contact has to offer, what you get with each one, and ask the all-important question – is it worth it?
Email And Email Plus
Compared to other marketing solutions, Constant Contact keeps it simple. You’ll have two main plans to choose from – Email and Email Plus. So let’s learn a little more about each plan.
Email, the cheapest plan offered by Constant Contact, starts at $20/mo based on 500 contacts. With this package, you’ll get access to the following features:
- Unlimited Monthly Email Sends
- Sign-up Forms
- Integrations and Apps
- Fully Customizable Templates
- Ecommerce Marketing
- Tracking and Reporting
- Industry-Specific Templates
- 5 Users
- Contacts Database
- Contact List Import
- List Segmentation
- Welcome Email and List Building Tools
- Subject Line A/B Testing
- Automated Email Resend to Non-Openers
- Landing Pages
- Event Management/Marketing
- Google Ads
- Marketing Calendar
- Image Library
- Social Posting
- Social Monitoring and INbo
- Facebook and Instagram Ads and Insights
- Free Hosting
- Unlimited Storage
- Save History
- SSL Certificate
- Mobile-Responsive Website
- Connect a Custom Domain
- Website Analytics
PLUS many more features for online stores and several support options. For a full list of features included in this plan, click here.
Email Plus: $45/Month
Email Plus is the most expensive plan. It starts at $45/mo based on 500 contacts. You’ll get all the features included in the Email package, plus:
- Ecommerce Marketing
- Ecommerce Segmentation
- Online Donations
- New Customer Consultation
- Customizable Pop-Up Forms
- Dynamic Content
- Automated Email Behavioral Series
- Automated Email Welcome Series
And more. For a complete list of the features included in the Email Plus plan, you can click here.
A Note On Pricing
Before we take a look at the highlights of each package, there are a few things you should know about Constant Contact’s pricing structure.
First off, there are a few perks. Discounts are available for both plans: a 15% discount is available for plans between 6-12 months, and nonprofit organizations can claim a 30% discount. Nice!
Secondly, if you have more subscribers, the cost of Constant Contact will increase for you. Let’s take a closer look below.
501 – 2,500 Subscribers
Email Plan: $45/mo
Email Plus Plan:$70/mo
2,501 – 5,000 Subscribers
Email Plus Plan:$95/mo
5,001 – 10,000 Subscribers
Email Plan: $95/mo
Email Plus Plan: $125/mo
If you have more than 10,000 subscribers, there are custom pricing plans available for you. For more information, check Constant Contact’s website.
Email Plan: Highlights
Now we’ve had a brief look at the features included in each plan, let’s take a closer look at some of the unique highlights from each package.
Constant Contact’s email marketing features include a wide range of tools, such as:
- Social and Online Ads: So you can target new audiences on Facebook, Instagram, and Google. You can even use the ‘look-a-like’ feature to target audiences similar to your existing customers and competitors.
- Automation: Send professional, beautifully designed emails to your target contacts. You can customize each email to target contacts based on the items they viewed on your website.
- Sign-Up Forms/Landing Pages: With Constant Contact, you can create sign-up forms and landing pages and automatically sync your new contacts directly to Constant Contact. This means you can send automatic welcome emails and keep engaged with the customers that matter most.
- With Constant Contacts segmentation tools, you can make sure you send the right messages to the right people. Whether it’s a welcome email, a call to action, or an abandoned cart reminder, you can segment your contacts into different lists and make emails more personalized to drive results.
- Constant Contact includes A.I driven campaign analytics so you can see predicted trends, revenue reporting for individual customers, predictive trends, content performance, and more. You can even view results by demographic, so your analytics have never been more insightful.
Email Plus Plan: Highlights
Let’s see how the highlights from the standard Email plan compare to the Email Plus plan.
Automated Email Behavioral Series
- With the automated email behavioral series, you can send automatic welcome emails to your target audience. This could be a birthday, anniversary, or welcome email, and you can choose a targeted segment of contacts to email. It’s a great personal touch that’ll keep your most important customers invested in your business.
- Sending targeted emails is one of the most important aspects of email marketing. Sometimes though, you need to make things a bit more personal, and you may not have the time to create different copies of the same email. With dynamic content, you can customize an email to show or hide information based on the information you’ve got from your contacts. This could involve only showing customers locations for your events closest to them.
Customizable Pop-Up Forms
- Pop-up forms are one of the most effective ways to capture customer information, increase your audience, and improve your reach. You can create customizable pop-ups and sign-up forms to encourage visitors to join your contact lists with Constant Contact. These will appear within the first 15 seconds of a visitor entering your website.
Who Is Each Package Aimed At?
Not sure which package is right for you?
Email, the most basic Constant Contact plan, is geared more towards small businesses or freelancers who won’t need access to more advanced features like dynamic content or automated emails.
Email plus is the more advanced Constant Contact plan. Email plus includes far more advanced features like Ecommerce segmentation and new customer consultations. This plan would be better for larger businesses with bigger teams, who need more automation to keep on top of their workloads.
Constant Contact: The Big Benefits
Constant Contact may not be the cheapest option on the market. However, it does have some pretty significant benefits for its customers. Let’s take a look at some of Constant Contact’s biggest selling points.
- Discounts for purchasing long-term services
- The online donations feature, which allows you to collect financial donations through your landing pages
- Tracking and reporting features so that you can keep track of your progress
- The capacity to send unlimited emails with each package
- Dynamic content – this can streamline your processes and save time, especially for bigger businesses
- Integrations with many apps, including Shopify, WordPress, Quickbooks, Gmail, and more
Since 1995, Constant Contact has been one of the biggest names in the business. Thousands of customers across the world choose Constant Contact for its impressive range of marketing tools and reasonable price tag.
However, compared to other competitors, Constant Contact doesn’t offer anything particularly unique. Most of the marketing tools and features available are offered by other companies, and you may even find cheaper deals if you look hard enough.
Despite this, customers are happy with the service they receive. Constant Contact has scored an impressive 8.1/10 on TrustRadius. Their basic email plan also includes all the basics required for small businesses to get their feet off the ground. Their interface is simple to navigate, too, which is excellent if you need more of a hands-off approach.
Although it’s not the cheapest option, Constant Contact’s fees are far from the industry average. It may not have a free plan, but if you’re ready to invest, there’s a lot to gain from using Constant Contact for your business.
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