Comparing The Most Popular Video Conferencing Platorms Around The World

With technology continuously improving, more and more companies have been moving online, with employees working from home. There isn’t always a need to work in offices in person, and many companies are now working across various different video conferencing platforms instead.

Online video conferencing platforms can offer a great way for businesses to communicate online, and they can work just as effectively.

There are also lots of different platforms to choose from, depending on what you require as a company, and such services are being used worldwide on a daily basis.

Online virtual meetings have now become the new normal around the globe, but which online video conferencing platform is the best to use?

In this article, we are going to take a look at some of the most popular video conferencing platforms that are being used around the world to see which one is the best.

Comparing The Most Popular Video Conferencing Platorms Around The World

Comparing The Most Popular Video Conferencing Platforms Around The World

In recent years, many businesses have had to adapt to moving online, using video conferencing platforms like Zoom, Skype, Microsoft Teams, and Google Hangouts to keep things running smoothly and keep people connected.

Platforms like this have allowed people to start working from home while still being able to keep in touch with their colleagues and liaise with customers and clients online.

We are going to be taking a look at some of the most popular video conferencing platforms in different countries from around the world. Some of the most commonly used platforms around the globe include:

  • Slack
  • Google Meet
  • Zoom Meetings
  • Nextiva
  • Microsoft Teams
  • Google Hangouts
  • Glip
  • RingCentral Video
  • Houseparty
  • GoToMeeting
  • ClickMeeting
  • U Meeting
  • BigBlueButton
  • Bluejeans Meetings
  • Lifesize
  • Skype

What Is The Most Popular Video Conferencing Platform?

Out of all of the different options that are available, Zoom is the most popular video conferencing platform that is used around the world. Interestingly, this company dominated the market in more than 44 different countries, and it is only growing in popularity.

Zoom has more than 300 million daily meeting participants, and it is well known for being able to accommodate large groups of people. Not only is it used for business purposes, but it is also used by groups of families and friends that want to keep in touch online.

Zoom is the most popular platform in 44 of the countries that we have looked at, and this includes both the United Kingdom and the United States. It is thought that this is mostly due to the fact that it offers free video calls for up to 100 people for 40 minutes at a time.

This means that you don’t have to worry about paying for your meetings unless they run for longer than 40 minutes at a time.

The second most popular video conferencing platform is Microsoft Teams, which is used by more than 75 million people a day. Microsoft Teams is a collaborative workspace that enables users to make use of workplace conversations, teamwork projects, video chats, and even document sharing.

This platform was the main service used in 41 countries, which isn’t far off Zoom.

Zoom holds an average of 51% of the video conferencing market share within the 44 countries that it is the leading platform in. On the other hand, Microsoft Teams holds around 45% of the share.

The third most popular video conferencing platform around the world is Google Meet, which is the top application that is used in 21 countries. This platform typically dominates in various southeast Asian countries, like Singapore, the Philippines, and Malaysia.

We are going to take a look at the video conferencing market share of the 4 most popular video conferencing platforms in each country below, so you can see the statistics for yourself.

The Market Share For The Top 4 Platforms Worldwide

Platforms Worldwide
CountryMost Popular PlatformMicrosoft Teams Google MeetSkypeZoom
DenmarkGoogle Meets18.84%28.19%12.61%28.19%
ItalyGoogle Meets1.29%35.08%19.25%35.08%
New ZealandZoom0.85%4.85%8.89%54.10%
PolandMicrosoft Teams43.46%5.81%19.43%23.77%
RomaniaGoogle Meet22.33%49.93%15.02%5.50%
United Arab EmiratesMicrosoft Teams41.91%12.61%3.78%34.24%
United KingdomZoom19.56%4.01%7.34%55.43%
United StatesZoom7.93%11.89%4.40%59.90%

As you can see from the table above, Zoom is the most popular video conferencing platform in both the UK and the US. It has a market share of more than 55% in these places, and it holds a good market share in lots of other countries, like Japan, New Zealand, Russia, and South Korea.

Zoom as a platform is also the most popular in Europe in general, as it is the top platform that is used in Germany, Spain, Norway, and more. It is favored over the 16 other platforms that are commonly used.

In addition to this, Microsoft Teams is very popular in various countries with smaller markets. Some of the countries where this platform is the most popular include South Africa, Iceland, and Poland, where it has a market share of more than 40% in each of these places.

What You Need to Know About Video Conferencing Global Market Shares

Something that you might be interested to learn is that the demand for video conferencing platforms is currently higher than it has even been before. The global video conferencing market size is now expected to reach around $10.92 billion by 2027.

By looking at the global search volume, the total market share for each different video call platform has been revealed and compared to 2020, which has shown which platforms have been able to grow the most in the last year, when the demand for these platforms started to increase.

How The Video Call Market Evolved From 2020 To 2021

Skype, which used to be one of the more popular video calling platforms, actually lost 26% of their global market share during this time period. Skype was previously the most popular video calling platform for long-distance communication, yet it experienced the biggest drop in global market shares.

In February of 2020, Skype was actually the top video conferencing platform in the world with a 32% share of the market. However, now, they hold just 7% of the market share, with most of it being lost out to Zoom.

Zoom now owns almost half of the current global market share when it comes to video conferencing platforms, and they have also seen the most growth out of all of the available platforms. They have also been able to almost double in size, and their share is now worth an estimated $2.6 billion.

Even though Microsoft Teams are still top in 41 countries, they only have a market share of 15%. However, they are continuing to become more and more popular.

Everyone remembers that time when the House Party app was all anyone was talking about, but their popularity peaked as the beginning of the first lockdown. It has been reported that more than 50 million people signed up to the platform in March 2020, and they became the top social app in around 82 countries.

However, they were unable to keep their users due to rumors of the app being hacked. Today, the app has a mere 1.6% of the global market share.

As you probably already know, the use of video conferencing platforms has become the new normal, slowly becoming a part of most people’s everyday lives. These platforms are only continuing to grow in popularity, and the majority of workplaces are using them to create a better work environment.


Out of all of the video conferencing platforms that are currently used around the world, Zoom is the most popular of them all. Second to Zoom is Microsoft Teams, which is the most used in almost the same amount of countries.

However, even though this is the case, Zoom is still dominating the global market. While there are lots of different video calling applications that you can choose from, Zoom is the one that is most commonly used, and for good reason.

Mark Matthews